Loyalty programmes and Notice of Financial Incentive
You have the option of enrolling in one of our loyalty programmes. These programmes offer benefits related to your transactions with us.
There is no obligation to join one of these programmes; however, your employer may choose to use our loyalty programme to facilitate its company travel programme. If you or your company choose to enrol in one of these programmes, you may cancel your membership at any time by accessing our Global Privacy Portal on our Contact us page. We offer you the opportunity to participate in multiple loyalty programmes, including Alamo Insiders, the Emerald Club and Enterprise Plus. Our collection of certain personal information about you, including name, address, email, phone number, driving licence information, date of birth, credit card or other payment information, company affiliation and frequent flyer programme information (where available) allows us to operate the loyalty programmes and provide participant with benefits such as discounts, hire credits and vehicle benefits. You may have the option to link an Enterprise loyalty programme account with an account you have with a selected partner. When linked, Enterprise and the partner will share information as described at the time you link your accounts.
To view the benefits and terms of participation in the loyalty programmes, including a list of participating partner programmes and benefits, or to join, please visit:
Get low car hire rates with Alamo Insiders – Alamo Rent a Car
Emerald Club Benefits | National Car Rental
About Enterprise Plus | Enterprise Rent-A-Car
Partner Rewards Programme | Alamo Rent a Car
Partner Rewards | National Car Rental
Enterprise Partner Rewards Programmes | Enterprise Rent-A-Car
The amount and nature of these benefits will be determined by the extent of your participation in the Enterprise loyalty programmes. We may adjust the terms of participation from time to time. For categories of Third Parties who may receive personal information in connection with your loyalty account, please see the section above entitled "Who we share information with".
You may withdraw from the Enterprise loyalty programmes at any time, through the "Delete My Account" setting in our mobile application or our request form: Privacy Web Form (onetrust.com). Please be advised that we may continue to process information about you in connection with your transactions with Enterprise. If you choose to terminate your membership or exercise any rights to the deletion of your personal data, we may be unable to provide you with all of the benefits of the Enterprise loyalty programmes or associated partner programmes
The price and service differences, such as discounts and credits, that are available to you through the Enterprise loyalty programmes are based upon our reasonable determination of the value that we receive from collecting and retaining personal information about you in connection with operating our business. This estimated value takes into account a variety of factors as permitted by law, including (but not limited to) our expenses incurred in collecting and processing the information, our expenses incurred in providing rewards to you, and the estimated marginal revenue that we may derive from information related to a specific Enterprise loyalty programmes participant.
